Once upon a time there was a group of women girls who loved to read. They decided to form a book club so they could share opinions, views and general chit chat about their enthusiasm for literature.
At their first meeting, one of the dippy blondes (there were a few) said that the book club should have a name. The other members concurred. There followed an intense debate (all of five minutes, Ed.) about what they should call themselves.
Until one of the other blondes piped up and said, "Kevin."
And that, as they say, was that.