Somewhere in the depths of my memory I knew there had been another episode of this childish endeavour. Sure enough, I recalled it (on the tube, where else?) and thought it would provide some further light reading for those who wish to 'improve' their status in life - if only it were so easy.
Anyway, a couple of years ago I went on a business trip with a colleague and my boss. To cut a long story short, I ended up having to book the flights, and... yes, you guessed it, I decided it would be amusing to give all of us some titles.
I was very demure and resorted to being a mere Professor on this occasion. Probably explains why I have now graduated to Countess.
The other two guys did not even realise what I had done until one was offered an upgrade. He thought he had struck it lucky but could not understand why the hostess kept calling him Lord So-and-So.
As for my boss, well he just thought I was going through a spiritual phase of some sort (he has had to put up with quite a lot over the years) as I kept on saying "Amen" at the end of any of our conversations. It wasn't until he was greeted as a Reverend by the passport control guy that the penny dropped.
In true bloke style they have conveniently forgotten this whole episode.